ulta - beauty world
Ariana Grande
sweet shoppe

Location: San Antonio, TX

Services: Brand Activation + 3D Modeling + Rendering +
Experiential Graphic Design + Signage + Storytelling

For the Sephora Store Manager Conference 2025, Syfer designed the experiential design for Ariana Grande’s new fragrance, Love Notes – Plush Vanilla.

Our team utilized 3D modeling and rendering techniques, developed comprehensive construction documents, and produced final artwork to bring this vision to life. The brand activation debuted at the 2025 Ulta Beauty World Conference, held at the Henry B. Gonzalez Convention Center in San Antonio, TX.

*This project was completed as a contract engagement through another party; we had no direct contractual relationship with the client.

A pink-themed Ariana Grande merchandise kiosk featuring a large portrait of Ariana Grande, shelves with small items, and signs with her name and brand, in a retail setting.
Interior of a pink and white doll makeup store with shelves of makeup products, large poster of a girl, and chandelier.
Interior of a pink-themed candy store with a sign that reads 'Ariana's Sweet Shoppe'. There are candy dispensers with colorful sprinkles and ice cream cone decorations, a display with cupcakes, and a pink cherry-patterned wall.
A woman with light skin, pink lipstick, and tattoos on her hands rests her head on her folded arms, reflected on a glossy surface with a pink background. Text on the image promotes Ariana Grande's fragrance 'R.E.M. Cherry Eclipse' and describes it as
Pink and white candy shop with cherry theme, showing shelves with pink and white boxes, a large photo of a girl, and a cherry logo neon sign that says 'Cherry on Top' with the brand name 'plinko.'
Interior of a pink-themed candy shop with a candy bar, ice cream stand, and shelves of candies and treats, featuring bright lighting and a large photo of a girl on the wall.
Pink frosted cake topped with three cherries on a pink cake stand, surrounded by pink frosted cupcakes with sprinkles, displayed on a white shelf with a pink background.
Pink-themed candy shop with a candy cart, shelves of candy bags, a cake stand with desserts, and a neon sign that says 'Candy Bar', all part of 'Ariana's Sweet Shoppe'
Display case filled with various decorated cupcakes, including pink and white frosting topped with cherries and strawberries, with small labels identifying each flavor.
Display of pink and white candy, cupcakes with pink icing, and decorative jars with pink candies in a pink-themed store or bakery for the Ulta Beauty World expo in Las Vegas.
A birds eye view of a beauty salon store display with various beauty products and a large photo of Ariana Grandes face on the back wall, featuring checkered pink and white flooring and bright lighting.
Display of cupcakes and decorative items in a pastel pink-themed bakery or dessert shop, viewed through a window with an arch shape.
A pink-themed bakery storefront for Ariana Grandes brand activation for Ulta's expo named 'Sweet Shoppe' with neon signs, display windows, and a candy bar.
Six pink boxes with handles on a pink wooden shelf, labeled with 'Sweet Shoppe' and cherry graphics.
Display of pink frosted cake topped with cherries and mini cupcakes with pink frosting and rainbow sprinkles on a pink pedestal and white shelf.
Pink striped containers with white lids and a label that says "Sweet Shoppe" with cherry illustrations, stacked on pink shelves.