For Starbucks Fanatics Fest 2026 at the Javits Center in NYC, Syfer designed the immersive Starbucks brand experience. The activation celebrated the intersection of Starbucks and sports culture through a range of immersive and interactive elements, including exclusive merch drops, a mirrored Starbucks cup photo op, a sports-inspired monochromatic wall, a custom baseball bat countertop, and a custom cup locker display showcasing one-of-a-kind Starbucks cups featuring signatures and merchandise.

Additional experiences included Starbucks playing cards, free drink giveaways, and special guest appearances. Syfer Design’s scope included concept design, programming, 3D modeling, renderings, graphic design, layouts, and final art, taking the experience from initial concept through final design deliverables.

*This project was completed as a contract engagement through another party; we had no direct contractual relationship with the client.