Sephora - Ariana Grande - Plush Vanilla

For the Sephora Store Manager Conference 2025, Good People Exp. led the overall project and partnered with Syfer Design to lead the experiential design for Ariana Grande’s new fragrance, Love Notes – Plush Vanilla.

Syfer developed the 3D modeling and master planning in close collaboration with Good People Exp., translating the fragrance’s identity into a fully immersive branded environment. Our work helped define the spatial flow, visual impact, and experiential storytelling of the activation—bringing the product launch to life at scale.