For the Sephora Store Manager Conference 2025, Syfer designed the experiential design for Ariana Grande’s new fragrance, Love Notes – Plush Vanilla.

Syfer developed the 3D modeling and master planning in close collaboration with Good People Exp., translating the fragrance’s identity into a fully immersive branded environment. Our work helped define the spatial flow, visual impact, and experiential storytelling of the activation—bringing the product launch to life at scale.

*This project was completed as a contract engagement through another party; we had no direct contractual relationship with the client.