Brewers spring training facility

Brewers spring training facility

Location: Phoenix, AZ

Services: Experiential Graphic Design | Wayfinding | Signage | Amenity Maps | Brand Integration | Fan Engagement

While working at HKS, Austin and his team developed environmental branding elements for the newly renovated Phoenix, AZ Spring Training Facility for the Milwaukee Brewers. This project features a variety of fan enhancements, including upgraded concessions, retail stores, and seating areas.

The team designed unique monument signage throughout the facility, celebrating legendary Brewers players such as Hank Aaron, Robin Yount, and Bob Uecker. Custom photography printed on wood and acrylic adorns the hallways, showcasing the team's history and statistics, which creates a distinctive atmosphere. Additionally, large, oversized hype graphics commemorating significant wins energize players as they exit the tunnels to the field.

Every detail was carefully considered in the design, contributing to the facility winning the Best Spring Training Award.

Sign for the American Family Fields of Phoenix, home of the Milwaukee Brewers spring training baseball team, with desert plants and a building in the background.
The entrance of American Family Fields of Phoenix baseball stadium with signage indicating it is the home of the Milwaukee Brewers spring training, featuring a brick wall with a large blue and white sign, and a glass door entrance, under a clear blue
Large orange retired player jersey number '94' with an informational plaque in front, set in a desert landscape with leafless trees and buildings in the background for the MLB Milwaukee Brewers facility.
People lining up outside a stadium for Milwaukee Brewers baseball game, with large team signs and ticket booth visible.
Crowds of people outside the American Family Fields of Phoenix, home of the Milwaukee Brewers spring training, on a sunny day with a large sign and buildings in the background.
Large desert-style sign spelling out 'UECK' for Bob Uecker, past MLB commentator with a black and white photo of Bob Uecker and a description about his baseball career and achievements.
Spectators sitting on blankets and chairs watching an MLB pre season spring training baseball game in a stadium with a partly cloudy sky.
Outdoor view of a modern building with large orange letters spelling 'UECK' and other number signs in desert landscaping at the MLB Milwaukee Brewers Spring Training facility in Phoenix, Arizona.
Luxury MLB baseball locker room for the Milwaukee Brewers Spring Training facility with beige seating area, multiple large screens on the wall, and lockers with clothing and gear inside.
Milwaukee Brewers logo with a background of a baseball team celebrating.
A collage of vintage sports images with the text '1990s' superimposed at the top for the MLB Milwaukee Brewers Spring Training facility.
MLB Milwaukee Brewers logo overlay on a baseball team hugging, reads 'It all starts here' with a large blue and gold team logo in the foreground.
People walking on a pathway in a sports complex with modern buildings, trees, and desert plants. A sign reads 'American Family Fields of Phoenix' in the background of the MLB Milwaukee Brewers spring training facility.
Large gym with exercise equipment, banners, and large black-and-white sports photos on the walls for the MLB Milwaukee Brewers.
A series of large orange and white numbers displayed outdoors, with the number 34 in the foreground, followed by 42 and 1 in the background, on a sidewalk with small plants and desert landscaping.
Black and white collage featuring people celebrating a victory, with the number 2000 prominently displayed at the top for the MLB Milwaukee Brewers.
A memorial display dedicated to Rollie Fingers featuring a large orange number 34, a black and white photo of Rollie Fingers, and a descriptive plaque about his career achievements in baseball, set outdoors on a sunny day with a clear blue sky, trees
Historical museum style marker for Jack Robinson at Roe Robinson Park with large 42 sign and a black-and-white photo of Jack Robinson for the MLB Milwaukee Brewers.
A memorial sign for Robin Yount located outdoors on a sunny day, featuring a black-and-white photograph of Robin Yount with a baseball bat, and text about his career and achievements for the MLB Milwaukee Brewers.
A museum EGD memorial plaque for Hank Aaron featuring a black and white photo of him, with a brief biography and quote, in a parking lot with cars and desert plants for the MLB Milwaukee Brewers.
Indoor hallway with purple carpet, a wall of lockers, and a large window displaying a signage quote about baseball by Allan H. Selig, on a black background with white text for the MLB Milwaukee Brewers.
Outdoor concession stand with a sign reading 'Ballpark Classics' offering hot dogs, brats, buffalo chicken nachos, snacks, soda, beer, and coffee, with stanchions and a digital menu display for the MLB Milwaukee Brewers.
Set up for outdoor beer or food stand with Drink Stop and Coors Light branding, several service counters, and a grassy park area in the background for the MLB Milwaukee Brewers.
Outdoor beer stand labeled 'Baseline Brewstop' at a sports stadium, with football field and seating in the background.
Outdoor counter at Third Base Smokehouse restaurant with digital menu boards, drink dispensers, and empty seats.
A large vinyl wall graphic of a MLB Milwaukee Brewers baseball player in uniform signing autographs for young fans through a stadium railing.
A long hallway with a museum quality wooden wall displaying framed black and white photographs and plaques of baseball players and awards, with a blue carpet and a ceiling with bright linear LED lights.
A hallway with a mural on the wall featuring a sports message that says, 'Leave the jersey in a better place than you received it,' with images of athletes and sports scenes for the MLB Milwaukee Brewers.
Multiple transparent glass mason jars with blue caps, stacked on metal shelves against a backlit LED display for the MLB Milwaukee Brewers locker room art moments.
A large scale wall graphic for the hype tunnel with a grayscale image of MLB Milwaukee Brewers baseball players and the words 'IT ALL STARTS HERE' in big black and tan letters.
View of a baseball stadium with players on the field, synthetic netting in the foreground, and an empty seating area with blue seats. The field has players warming up and a sign that reads 'Welcome to Phoenix Milwaukee Brewers.'
A large sign in dark brown plaque with a quote about baseball and society, attributed to Allan H. 'Bud' Selig, mounted on an exterior wall next to a glass window, with plants at the base and sunlight casting a shadow.